Guess I don’t have to tell you the importance of YouTube in the digital marketing sector. But what you know about advertising your YouTube channel inside YouTube itself, putting a video ad to promote your channel and in turn your company or brand? It’s been in YouTube for a long time but now only they came up with the new feature called “
Fan Finder” to help you using the ad features. You heard it right,
go to your channel manager and navigate to channel settings and there you can find it.
Fan finder is here to help you to find more fans by letting YouTube to promote your channel at no cost. YES!
Free Free Free… So what are you waiting for go to Fan Finder and start promoting your channel now. But hey, do you have a video that can captivate audience? To get the best out of the service you have to be ready with a channel video promo that can actually perform well. If you are not certain about how should a channel ad look like I recommend you to watch this,
With a funny introduction it can for sure build up the curiosity in the audience to watch more. And in the following 46 seconds the video definitely, definitely succeed in giving you the idea what the channel is all about. The music and the fast frames produce a special feel both visually and audibly. And in the end a well-placed call to action you can never resist. Do you want to create something extra ordinary just like this, well keep reading…
In short your ad should be capable to
get their attention,
tell your story and finally to
call them to action. All of this should be achieved
within a minute or less, which is not an easy task.
5 seconds: That’s all you got to capture the attention of your viewers and to keep them watching or click on the ad instead of the skip button. Make that count, unlike your normal YouTube video don’t place a still image or texts or pure branding in the first 5 seconds of the video. Place something interesting enough to get their attention.
30 seconds: Once you get noticed things get more easier, all you have to do is keep up that momentum and keep them watching. Try to tell your story fast but without missing important points, shorter the better but you can take up to 30-45 seconds. Writing the right script is very crucial in ad production, you should keep your brand and targeted audience in your mind while scripting. It should focus on a clear message that needs to be delivered in the same time it should resemble the look and feel of your channel, theme and the category it belongs to. Use graphics and music to increase the overall impact of the video.
10 seconds: The end 10 seconds should be used well to have a clear call to action to subscribe; it can be through annotations or by tempting audience to read description for more links. Using annotation is highly recommended and don’t forgot to notify them what subscribe means with a text or voice message. For example you can say “For more funny videos, subscribe to our channel” if your channel is all about fun.
Adding an event details or anything time sensitive is not recommended in channel ads, create an ad as a long run option.
Create your channel ad today and get noticed in YouTube that is get noticed by billions of new audience. Let me remind you once again- Create an ad that can get their attention, then tell your story and call them for action. If you are not used to video creation and stuffs hiring an expert is recommended; so that you won’t mess-up your first impression on that billions of audience out there.
Here are some more videos for an inspiration:
Education :h
ttp://www.youtube.com/watch?v=SFCQyev7JiY